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QGM 7 STEP PLAN TO PRODUCE PROFIT
FROM SOCIAL MEDIA
TABLE OF CONTENTS
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
STEP 1
REVIEW Successes and Failures . . . . . . . . . . . . . . . . . . 5
STEP 2
RESEARCH Audience and Competitors. . . . . . . . . . . 7
STEP 3
STRATEGIZE Mission and Messaging. . . . . . . . . . . . . 10
STEP 4
GAMEPLAN Metrics and Planning. . . . . . . . . . . . . . . . 12
STEP 5
CREATE Content and Distribute. . . . . . . . . . . . . . . . . . 15
STEP 6
ENGAGE Audience and Monetize . . . . . . . . . . . . . . . . 20
STEP 7
OPTIMIZE Performance and Data. . . . . . . . . . . . . . . . 22
Conclusion and Next Steps . . . . . . . . . . . . . . . . . . . . . . 24
Conclusion and Next Steps . . . . . . . . . . . . . . . . . . . . . . 24
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